top of page


Screenshot 2023-05-11 095349.jpg

7th & 8th June 2023

NEC Birmingham

Screenshot 2023-05-11 103018.jpg

Made Smarter Innovation Alley is the largest showcase of leading-edge digital technology start-ups and scale-up developers in the UK.

Innovation Alley runs through the heart of the Smart Factory Expo, which is part of Manufacturing and Engineering Week 2023 and is organised by The Manufacturer (produced by Hennik Research, part of NineteenGroup).







Funded by Innovate UK and supported by Innovate UK KTN, MSIA is open to university spin-outs, start-ups and scale-ups that are less than 5 years old, employ less than 10 members of staff and have an innovative digital product or service targeting manufacturers.

A minimum of 30 fully funded places are available from companies with innovative digital manufacturing
technologies in AI, machine learning, additive manufacturing, sensors and blockchain, robotics, immersive
technologies and IIOT across multiple industry sectors including medtech, chemistry, defence, nuclear, automotive, aerospace, food and drink and others.


Over 300 past exhibitors are now part of the Innovation Alley Alumni which provides access to a wealth of support, brand exposure, funding, and collaboration opportunities from across the innovation ecosystem, in the UK and internationally.

Made Smarter Innovation Alley is the UK’s leading showcase of leading-edge digital technologies that will change the landscape of manufacturing over the next five to ten years.


Located at the very heart of Smart Factory Expo, and running alongside Design and Engineering Expo, Drives and Controls and Maintec as part of Manufacturing + Engineering Week, Made Smarter Innovation Alley, sponsored by Innovate UK and managed by Innovate UK KTN, is an amazing opportunity for disruptive technology businesses to showcase their game-changing innovations targeting the UK’s manufacturing sector.


30 of the UK’s most innovative businesses can exhibit FREE and in-person on Made Smarter Innovation Alley on Wednesday 7th and Thursday 8th June at the NEC in Birmingham. Exhibitors also have access to:

  • An Innovation Alley pod for 2 days (with full support to get your business registered on the exhibitor portal).

  • Invitation to attend our tailored networking event, which will take place in the Innovation Theatre within the Innovation Village. Our exclusive networking event offers you the opportunity to deliver a 1-minute pitch to a selected audience of interested individuals and attend the post-pitch networking event.

  • Access to expert training to support you with engagement and making connections at the event.

  • Support from Innovate UK KTN over the 2 days of the show with introductions and potential collaboration opportunities.

  • Invite to join the Made Smarter Innovation Alley Alumni after the show and access a wealth of support and opportunities after the event.

To be eligible companies must:

  • Be less than 5 years old OR have less than 10 staff.

  • Be based in the UK.

  • Have an innovative product/service targeted at manufacturers.

  • Not have previously exhibited on Made Smarter Innovation Alley in the past.

If your business meets the criteria and you want to apply for a place, register your interest at InnovAlleySignUp


To find out more contact Mat Wasley

bottom of page